Spark* Marketing Blog Archive

Howdy!  We regularly publish articles about private practice marketing strategies in Canada and the U.S.  Enjoy our insights and don't forget to subscribe to our newsletter for updates:

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Big changes coming to Google Ads keyword match modifier in 2021

Google Ads to Phase Out Modified Broad Match in 2021

If you use Google Ads to advertise your private practice, take note.  The Google Ads broad match modifier is going away in July 2021, and this will affect many existing Google Ads campaigns. In this article, we’ll go through what these changes mean in practice and how you can ensure that your Google Ads performance is not affected by the …

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Google Ads management

Why You Should Hire an Agency for Google Ads Management

Are you sure you’re getting the best value out of your own Google Ads management? Too many businesses and private practitioners struggle with managing their own Google Ad campaigns, often not realizing their results could be several-fold better had they only hired a marketing agency to do it for them.  Truth is, Google Ads management looks deceptively simple, and it’s …

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