The Spark* Marketing Blog

Howdy!  We regularly publish articles about new happenings in the marketing world, plus tips that help practitioners with starting and marketing their businesses Canada and the U.S.  We hope you enjoy our insights and don't forget to subscribe to our newsletter for updates:

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10 tips for writing great blog posts for your private practice

How to Write Great Blog Articles for Your Private Practice

It’s not enough to say you’re an expert – you need to show it.  And a blog is a perfect forum to bring out your knowledge and expertise Are you wondering how to write great blog posts for your private practice website? Does it feel difficult to get started? Or have you already written the posts but they haven’t brought …

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How much money should you allocate to your marketing budget?

How Much Should You Spend on Marketing your Practice in 2021?

You probably heard the saying “you need to spend money to earn money”.  Nothing could be more true when it comes to preparing the marketing budget for your private practice.   Many private practice owners find it difficult to know how much money to allocate to their marketing budget, or even how much marketing costs. The result of this is that …

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Is it Worth to Outsource the Marketing of your Private Practice?

Is it Worth to Outsource the Marketing of Your Private Practice?

Are you thinking about outsourcing your private practice marketing? Marketing can be thought of as easy – “As long as I remember to post something on my Facebook page every now and then, my phone should start ringing”.  Unfortunately, that’s not really the case.  Marketing requires experience, strategic skills, creativity, and a lot of time.  If you’re finding yourself short …

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Big changes coming to Google Ads keyword match modifier in 2021

Google Ads to Phase Out Modified Broad Match in 2021

If you use Google Ads to advertise your private practice, take note.  The Google Ads broad match modifier is going away in July 2021, and this will affect many existing Google Ads campaigns. In this article, we’ll go through what these changes mean in practice and how you can ensure that your Google Ads performance is not affected by the …

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Private Practice SEO: Google Ranking Factors

Private Practice SEO: The Top Google Ranking Factors For 2021

Are you investing in SEO for your private practice?  You should be – and here are the most important Google ranking factors. Private practice SEO is an integral part of any practitioner’s website and marketing strategy.  Websites that rank well in search results drive plenty of visitor traffic, so by investing in their private practice SEO, psychology, dental, chiropractic, accounting, …

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