Expert marketing for modern chiropractic practices

Yes, and as a marketing agency specializing in chiropractic practice marketing, we pay careful attention to adhere to and exceed the ethical considerations for the healthcare advertising industry.

Businesses in the healthcare field, like dentists, doctors, therapists, and similar, need to abide by special Google Ads advertising guidelines.  Running aground these rules, for example, by using prohibited keywords, triggers automatic ad disapprovals.  Too many disapproved ads lead to account suspension.

Remarketing is also disallowed in the healthcare field, as are any statements or promises of cures, or wording that appears personalized.  

We don't have set prices for our chiropractic marketing, as the final quote is always tailored to a particular situation.  Some clients prefer to hand off all marketing to us, while others only need help in certain areas.  It usually comes down to their budget.  We can safely say, however, that most clients can expect to spend between $1,250 and $1,950 CAD per month for our full marketing support plan, not inclusive of additional external advertising costs (Google Ads click costs, for example). 

What's typically included?

• Website hosting, security, and maintenance
• Website content updates
• Search Engine Optimization
• Google Ads management
• Social media management
• Facebook and Instagram Ads
• Newsletter management
• 1-2 custom blog articles per month
• Reporting and analytics
• Dedicated account manager and prompt support

Our pricing range places us significantly below the costs of bigger competitors while providing service and value clients won't find among low-budget "set and forget" agencies.  We don't have quotas to fill and won't encourage higher Google Ads spend than what is needed for our client's business goals.  If you're interested in learning about how much to budget for your marketing, we recommend this guide from Business Development Canada.

Are you curious about what it would cost to outsource your marketing to us?  Feel free to contact us to request a no-obligation quote.

Start with your goals.  This is the backbone that keeps all digital marketing activities together, and dictates where you will focus your resources.   Are you just starting out, and need new customers, fast?  Or are you an established practice with plenty of clients, but need a bit of help with branding and visibility in social media?  Knowing the answers to these questions will be very helpful in our initial discussion.  Once we know your goals, we can discuss together how digital marketing can support them.  Think of what may have already been done with your chiropractic practice marketing, what channels you used, and what results have been achieved.

The advantage of digital marketing compared to traditional marketing is the ability to set precise targeting and measurement of results. Depending on the channel, marketing can be targeted, for example, by location, gender, age, and interests. Ad platforms also offer a variety of opportunities to target advertising based on how users behave on your website. All advertising is measurable and you can see how the advertising works in real-time and what measures lead to. These well-defined advertising results are referred to as conversions. If your ad doesn't measure conversions, you can still measure engagement, clicks, or ad impressions.

No marketing channel or technology automatically brings in more customers.  For one chiropractic practice, Google Ads may be the best choice, while for another Facebook and Instagram could fit better. Channel choices are based on goals and strategy, and our expertise allows us to recommend the right approach and tools for each client.

We think it's misleading to generalize channels and measures in the field of marketing. Every company is different and customer target groups value different things. The choices must be made according to the current starting situation in order to be able to achieve the set goals.

This is worth asking, because the implementation depends on our current workload.  We occasionally take on micro-projects, but our overall goal is to be marketing partners that work with our customers over the long haul.  Our number one priority is high quality and results, which are not readily obtained with a two-week effort and without any measurement.

There are specific legal requirements related to the collection and storage of confidential customer data for private practices and healthcare providers (PIPEDA in Canada, or HIPAA in the U.S.).  Mishandling of email addresses is one of the classic errors that can happen when clients manage their marketing themselves.  Lists have been collected whose origins no one knows.  What often happens is that the customer has not wanted to receive marketing communication, but the private practice sees a marketing opportunity and uses it.  That can create a lot of problems.

Email marketing and spamming are two very different things. Many e-mail marketing systems also prohibit the use of purchase registers or registers obtained elsewhere. Therefore, be careful not to misuse the customer information in your possession.