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Be seen with Google Ads. Fast.
Fast-track to the top of Google. Our Calgary-based PPC marketing team provides Google Ads management that targets your ideal client with pinpoint precision – using the exact location, device, demographic, and prediciting search intent. The best part about it is that all of the Google Ads activity is highly measurable. We can see what keywords are delivering leads and conversions, at what cost, and use this information to continually optimize our clients' account performance.
Our secret?
Process + Experience + Analysis + Ethics.Â
Our Google Ads PPC management considers a range of factors that are not available for viewing in the simpler versions of Google Ads (also called "Smart" or "Express" ads). We review the account structure, keyword modifiers, negative keywords, bidding settings, ad quality scores, and use our own tools to help us compare our customers' results with the performance of their competitors. We do all of this while staying up to date with Google Ads advertising guidelines and best practices in ethical marketing for regulated businesses.
Google Ads Management Capabilities
We specialize in Google Ads PPC management for private practices, professional service clients, and small businesses. Our Google Ads advertising is integrated into larger marketing strategies and executed in parallel with SEO, content marketing, and social media advertising. This creates a complete ecosystem of online marketing that drives leads from many online sources, without concentrating the budget on a single channel. Professional firms like accounting practices, dentists, psychologists, chiropractors, and similar businesses can all reap benefits from our Google Ads PPC management and dedication to excellent marketing services. Here is what we do:
Google search ads are text-based ads that are prominently displayed in the Google results pages. They take precedence over the organic (free) listings. Since searchers are most likely to click on the first 5 results they see, Google Ads are a great way to fast-track your visibility.  You only pay Google when someone clicks on your ad, hence they're also referred to as "PPC", or pay-per-click ads.
Capabilities:
Keyword research and management
Campaign creation and optimization
Ad copywriting
Dynamic keyword & location headlines
Ad A/B split testing and optimization
PPC bid and budget management
Remarketing
We don't just want searchers to click on your Google Ads, we want them to become your paying clients! Our Google Ads management is not complete without optimizing corresponding website landing pages to make sure they have the right keywords and are streamlined to encourage conversions. Our Google Ads specialists work hard to ensure your ads and website are fully integrated - this not only increases the likelihood of conversion success, it actually cuts your click costs thanks to discounts coming from favorable Google Ads quality scores.
Google Search PPC Ads
We're sure you've noticed how some ads seem to follow you around the internet. Maybe you clicked on an accountant's website and now wherever you go you see their ads. Well, that is remarketing.
Remarketing is a method we use to show ads to people who have previously visited your website. It's an incredibly powerful marketing tool, as it creates a recurring reminder about your brand, and keeps the consideration of your business in your potential clients' minds.
Landing page optimization
Transparent, benchmark-based PPC reporting
We’re an analytics-based marketing agency and think you should always be able to check how well we're doing for you.  With Google Ads, there’s nowhere to hide. We’ll give you the tools you need to see how our Google Ads management is doing and how well it’s working to reach your goals.
Capabilities:
Return on Ad Spend (ROAS) calculation
Regular reports (daily, weekly, or monthly)
Real-time campaign performance metrics
Call-tracking (conversion) capability that lets you see the performance of your marketing channels
Google Search PPC Ads
Google search ads are text-based ads that are prominently displayed in the Google results pages. They take precedence over the organic (free) listings. Since searchers are most likely to click on the first 5 results they see, Google Ads are a great way to fast-track your visibility.  You only pay Google when someone clicks on your ad.
Capabilities:
Keyword research and management
Campaign creation and optimization
Ad copywriting
Dynamic keyword & location headlines
Ad A/B split testing and optimization
Bid and budget management
Advanced segmentation allows you to engage the right prospects at the right time
Google search ads are text-based ads that are prominently displayed in the Google results pages. They take precedence over the organic (free) listings. Since searchers are most likely to click on the first 5 results they see, Google Ads are a great way to fast-track your visibility.  You only pay Google when someone clicks on your ad.
Capabilities:
Keyword research and management
Campaign creation and optimization
Ad copywriting
Dynamic keyword & location headlines
Ad A/B split testing and optimization
Bid and budget management
Advanced segmentation allows you to engage the right prospects at the right time
Remarketing
You've surely noticed how some ads seem to follow you around the web. Maybe you clicked on an accountant's website and now wherever you go you see their ads. Well, that is remarketing in practice.
Remarketing is a method we use to show people ads of websites they have previously visited. It's an incredibly powerful marketing tool, as it creates a recurring reminder about your brand, and keeps the consideration of your business in your potential clients' minds.
You've surely noticed how some ads seem to follow you around the web. Maybe you clicked on an accountant's website and now wherever you go you see their ads. Well, that is remarketing in practice.
Remarketing is a method we use to show people ads of websites they have previously visited. It's an incredibly powerful marketing tool, as it creates a recurring reminder about your brand, and keeps the consideration of your business in your potential clients' minds.
Landing page optimization
We don’t just want people clicking your Google Ads, we want them converting to paying customers when they get there! Our Google Ads campaigns are not complete without optimizing corresponding website landing pages to make sure they have the right keywords and are streamlined to encourage conversions. Our Google Ads specialists work hard to ensure your ads and website are fully integrated - this not only increases the likelihood of conversion success, it actually cuts your click costs thanks to discounts coming from favorable Google Ads quality scores.
We don’t just want people clicking your Google Ads, we want them converting to paying customers when they get there! Our Google Ads campaigns are not complete without optimizing corresponding website landing pages to make sure they have the right keywords and are streamlined to encourage conversions. Our Google Ads specialists work hard to ensure your ads and website are fully integrated - this not only increases the likelihood of conversion success, it actually cuts your click costs thanks to discounts coming from favorable Google Ads quality scores.
Transparent, benchmark-based reporting
We’re a performance-based marketing agency and believe you should be able to see exactly how we’re performing for you. With AdWords, there’s nowhere to hide. That’s just the way we like it. We’ll give you the tools you need to see what we’re doing and how well it’s working.
Capabilities:
Return on Ad Spend (ROAS) calculation
Regular reports (daily, weekly, or monthly)
Real-time campaign performance metrics
Call-tracking (conversion) capability that lets you see the performance of your marketing channels
We’re a performance-based marketing agency and believe you should be able to see exactly how we’re performing for you. With AdWords, there’s nowhere to hide. That’s just the way we like it. We’ll give you the tools you need to see what we’re doing and how well it’s working.
Capabilities:
Return on Ad Spend (ROAS) calculation
Regular reports (daily, weekly, or monthly)
Real-time campaign performance metrics
Call-tracking (conversion) capability that lets you see the performance of your marketing channels
Google Ads FAQ
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. The most popular types of Google Ads are text advertising placements on the Google search network, image advertising on the Google advertising network, YouTube videos, or product advertising, i.e.. Google Shopping.
Ads on Google can appear at the very top or bottom of search results, depending on the campaign budget and optimization. Google Ads campaigns allow advertisers to generate valuable sales leads, thanks to their simple and powerful methodology: the ad is displayed only when a given person is looking for or has searched for (remarketing) items related to your offer, and the fee for the ad is charged only when the ads are clicked.
Google Ads have many benefits and is one of the most popular and effective forms of internet marketing in many industries. The main advantages of Google Ads are:
Fast results
The ads start showing and the first potential customers immediately after launching an AdWords (Google Ads) campaign.
Highly measurable
Campaign effects are easily measurable. With the correct configuration of the account, you can see in black and white whether the PPC campaign is achieving the assumed goal (e.g. in the form of sales in an online store).
Highly flexible
It's easy to modify Google Ad campaigns, e.g. change the size of the budget, keywords for which the advertisement is displayed, or the content of the ads. This allows you to create various advertising messages depending on the current offer.
Very Precise
Thanks to various targeting methods, Google Ads advertising is very effective in reaching users interested in a specific product or service. In other words, it shows ads to people at the right place and at the right time.
Google Ads campaigns are billed by Google on a Pay Per Click model (PPC). The advertiser bears the costs only when the user clicks on the ad and goes on to the advertiser's website. The costs per click can vary widely. Google Ads keywords are sold as an auction, meaning that competing advertisers bid on the keywords related to their business. High competition for keywords can have a significant effect on their price. For example, the keyword "psychologist near me" will likely be less than $2 per click in Calgary or Edmonton, while fetching up to $30 in San Francisco.
There are many other factors that affect the costs, and a myriad of ways to manage Google Ads accounts to keep the budget as optimized as possible. This is why hiring an experienced Google Ads manager can mean the difference between the success and failure of a Google Ads campaign.
There are some other payment models in Google Ads. Here at Sparktribe, we most commonly use the PPC model, as it's the most appropriate type of ad for our private practice clients. We charge a flat monthly management fee of $450 CAD that is independent of our client's budget. We have no incentives to encourage higher advertising spend, in fact, we work hard to ensure our clients spend the very least they need to!
Google Ads (AdWords) campaigns are designed to be accessible to all businesses, big and small, especially with the automated and simplified versions like the "Express" or "Smart" Ads. In practice, however, running Google Ads campaigns can get quite complex if a business is looking to get the most out of its marketing budget. The monthly cost of management by an agency is therefore quickly absorbed by the savings created by optimized account configuration, campaign monitoring, and ongoing response to platform changes and competitor bids.
What are some examples of what we do to manage Google Ads accounts?
After launching the Google Ads advertisement, we monitor the course of the campaign on an ongoing basis. We check the results the campaign achieves, while keeping an eye on how the competition reacted. Throughout the duration of the Google Ads campaign, we focus on our clients' business goals and help to achieve them. We optimize campaigns by running several of them in parallel and testing solutions and configurations. We measure the conversion, analyze the data and draw conclusions. Our continuous work on campaigns allows you to improve your results and ensure maximum benefits. We prepare a report for you that shows the effectiveness of the actions taken, for example:
- Optimization of bids within the budget
- Optimization of keywords
- Review of negative keywords
Review of keyword modifiers - Selection of the best keywords from the implemented list
- Removal of keywords that do not bring results
- Verification of account structure
- Elimination of duplicates
- Keeping up with the constant updates and changes to the Google Ads platform, for example: Big changes coming to the Google Ads keyword match modifier.
Each industry requires a different advertising strategy. For the most part, text ads are a universally appropriate choice. However, there are also cases where display banner advertisements (e.g. events, exhibitions, etc.) and YouTube videos could make much more sense. In the case of online stores, product advertising (Google Shopping) and dynamic remarketing are particularly important.
We always carefully look at each business and adjust the strategy to its specifics, target market, budget, and the purpose of the business. As we mainly serve private practices, corporate clients, and sole proprietorships, our model leans to text ads that appear at the top of Google search results, as well as remarketing.Â
Yes, and as a marketing agency specializing in private practice marketing, we pay careful attention to adhere to and exceed the ethical considerations for the healthcare advertising industry.
Businesses in the healthcare field, like psychologists, dentists, therapists, and similar, need to abide by special Google Ads advertising guidelines. Running aground these rules, for example, by using prohibited keywords, triggers automatic ad disapprovals. Too many disapproved ads can lead to account suspension.
Remarketing is also disallowed in the healthcare field, as are any statements or promises of cures, or wording that appears personalized. Â
Related Marketing Services
We don't just manage Google Ads. We're a full-service Calgary-based marketing agency specializing in private practice marketing:
Get in touch
Complete the form below with the details about your project - we'll get back to you to arrange a quick call. Here is what you can expect from our conversation: