Effective marketing for modern accounting practices

Calgary-based marketing services for accounting, finance, investment, legal and other regulated practices


Stop wasting money on marketing that doesn't work

Sparktribe drives your accounting practice  marketing with a clear strategy, so you don’t get lost in details.  We make marketing easy. Our team leverages 15+ years of marketing experience to provide our accounting and finance clients with strategies for increasing their leads, conversions, and achieving profitable growth. Whether you operate an accounting practice, a personal finance business, or an investment advice firm, our flexible marketing packages offer opportunities for professional practices of all sizes.


Turn website visitors into new customers

Our beautiful and conversion-optimized websites attract new clients and build new possibilities.  As an accounting and finance practice marketing agency, we know that your website has a demanding job. We build accounting and finance firm websites that convince, engage, and are visible in search engines. At the same time, we differentiate your practice from your competitors, while making sure it looks just as good on a mobile device as on a large computer screen.

Accounting Practice Marketing, Marketing Agency in Calgary, Alberta, Canada

Get new leads with Google Ads campaigns

Google Ads placements can get your accounting practice to appear in the top 1-4 Google search results for selected keywords. This allows your firm to be instantly discovered when people search for an accountant in your area.  The caveat is that Google Ads management is complex, and accounting practices that manage their Google Ads in-house often have a poor Return on their Ad Spend (ROAS). On average, we have produced an 83% cost-per-click savings with Google Ads compared to the industry average for our customers.  We win new customers for our clients with competence, reliance on analytics , and awareness of known benchmarks.  Curious about your current  Return on Ad Spend?  See our calculator here:

Accounting practice marketing, Marketing agency in Calgary, Alberta, Canada

Shine with expert accounting practice content

We can help you reach your target audience with the help of engaging content. This marketing strategy positions our accounting clients as experts in their field, while building trust and providing value to their clients and potential clients.  Content marketing is much more than just writing a couple of blog posts that will put your accounting practice in a good light. In order to be effective, it needs to be created on a regular basis and shared across appropriate channels. It also needs to optimized for search engines and be in line with your overall marketing strategy.  This makes content marketing the most time-consuming marketing activity of them all, and we're here to take away the pressure of doing it all yourself.

Accounting practice marketing, Marketing agency in Calgary, Alberta, Canada

Get ongoing marketing support

Partnering with us to take over your ongoing marketing functions will ensure you maintain and grow your marketing strategy while taking away the expense and guesswork of trying to do it all yourself.  Our monthly accounting practice marketing support plans offer flexibility to choose what you need help with most.  All of our team has over 15 years of experience in marketing and specialize in their own area of expertise, so you get experienced, knowledgeable, and effective marketing support without having to pay for a marketing director full time.  We are based in Canada and work locally and in the U.S.  We invite you to get in touch with us and see how we can help you transform your marketing and your business.

Accounting Practice Marketing FAQ

Your frequently asked questions about accounting practice marketing, answered:

We don't have set prices for our accounting practice marketing, as the final quote is always tailored to a particular situation.  Some clients prefer to hand off all marketing to us, while others only need help in certain areas.  It usually comes down to their budget.  We can safely say, however, that most clients can expect to spend between $1,250 and $1,950 CAD per month for our full marketing support plan, not inclusive of additional external advertising costs (Google Ads click costs, for example). 

What's typically included?

  • Website hosting, security, and maintenance
  • Website content updates
  • Search Engine Optimization
  • Google Ads management
  • Social media management
  • Facebook and Instagram Ads
  • Newsletter management
  • 1-2 custom blog articles per month
  • Reporting and analytics
  • Dedicated account manager and prompt support

Our pricing range places us significantly below the costs of bigger competitors while providing service and value clients won't find among low-budget "set and forget" agencies.  We don't have quotas to fill and won't encourage higher Google Ads spend than what is needed for our client's business goals.  If you're interested in learning about how much to budget for your marketing, we recommend this guide from Business Development Canada.

Are you curious about what it would cost to outsource your marketing to us?  Feel free to contact us to request a no-obligation quote.

Start with your goals.  This is the backbone that keeps all digital marketing activities together, and dictates where you will focus your resources.   Are you just starting out, and need new customers, fast?  Or are you an established practice with plenty of clients, but need a bit of help with branding and visibility in social media?  Knowing the answers to these questions will be very helpful in our initial discussion.  Once we know your goals, we can discuss together how digital marketing can support them.  Think of what may have already been done with your accounting practice marketing, what channels you used, and what results have been achieved.

The advantage of digital marketing compared to traditional marketing is the ability to set precise targeting and measurement of results. Depending on the channel, marketing can be targeted, for example, by location, gender, age, and interests. Ad platforms also offer a variety of opportunities to target advertising based on how users behave on your website. All advertising is measurable and you can see how the advertising works in real-time and what measures lead to. These well-defined advertising results are referred to as conversions. If your ad doesn't measure conversions, you can still measure engagement, clicks, or ad impressions.

No marketing channel or technology automatically brings in more customers.  For one accounting practice, marketing on Google Ads may be the best choice, while for another LinkedIn and Facebook could fit better. Channel choices are based on goals and strategy, and our expertise allows us to recommend the right approach and tools for each client.

We think it's misleading to generalize channels and measures in the field of marketing. Every company is different and customer target groups value different things. The choices must be made according to the current starting situation in order to be able to achieve the set goals.

This is worth asking, and it depends on our current workload.  We occasionally take on micro-projects, but our overall goal is to be marketing partners that work with our customers over the long haul.  Our number one priority is high quality and results, which are not readily obtained with a two-week effort and without any measurement.

There are specific legal requirements related to the collection and storage of customer data in Canada and the U.S. (e.g. CASL).  Mishandling of email addresses is one of the classic errors that can happen when clients manage their marketing themselves.  Lists have been collected whose origins no one knows.  What often happens is that the customer has not wanted to receive marketing communication, but the private practice sees a marketing opportunity and uses it.  That can create a lot of problems.

Email marketing and spamming are two very different things. Many e-mail marketing systems also prohibit the use of purchase registers or registers obtained elsewhere. Therefore, be careful not to misuse the customer information in your possession.

Get in touch

Complete the form below with the details about your project - we'll get back to you to arrange a quick call.

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