Effective marketing for modern dental practices

Outsourced marketing services for dental practices. Based in Calgary, serving Canada and the U.S.


Fill your waiting room with high-value clients

People in your area are looking for a dentist. Will they find your practice?  As an agency specializing in dental marketing, it is our goal to ensure that your target clients are not only finding you across all online channels but that they develop a trusting connection with your practice — with every interaction and click.  Our results-based dental marketing solutions offer a full suite of marketing services designed to find and nurture great patients and grow your dental practice.


Get a Website That Converts

Our beautiful and conversion-optimized websites attract new clients and build new possibilities. Our websites will exhibit you in your best light, and the way you want.  You'll enjoy the peace of mind knowing that everything is kept up-to-date and running smoothly, including framework and security updates and all of the behind the scenes technology and logistics.


Excel in your local advertising

Are you spending too much on your ads?  As a healthcare provider, you should be seeing a minimum return of $4 for each dollar spent on your online advertising. Our benchmark-driven approach to ad performance and takes away the pressure and guesswork of trying to do it all yourself.  We will ensure you show your ads to the right people, in the right place, and at the most efficient price.  We set up and maintain advertising platforms like Google Adwords, Facebook, and Linkedin to instantly put your business in front of clients looking for your services. When combined with SEO and local optimization, these strategies can turn a trickle of ad leads into cost-efficient lead-generating machines.  Curious about your ROAS?  See our calculator here:


Engage your audience

We leverage content marketing to strengthen website traffic, engagement and leads.  Our material attracts, compels, and is a valuable source of information that solves specific problems. Our content is unique, SEO optimized, and strategically distributed across your online platforms.


Get ongoing marketing support

Partnering with us to take over your ongoing dental marketing functions will ensure you maintain and grow your marketing strategy while taking away the expense and guesswork of trying to do it all yourself.  Our monthly support plans offer flexibility to choose what you need help with most.  We are based in Canada and work locally and in the U.S.  We invite you to get in touch with us and see how we can help you transform your marketing and your business.

Dental Practice Marketing FAQ

Your frequently asked questions about dental practice marketing, answered:

Yes, and as a marketing agency specializing in dental practice marketing, we pay careful attention to adhere to and exceed the ethical considerations for the healthcare advertising industry.

Businesses in the healthcare field, like dentists, doctors, therapists, and similar, need to abide by special Google Ads advertising guidelines.  Running aground these rules, for example, by using prohibited keywords, triggers automatic ad disapprovals.  Too many disapproved ads lead to account suspension.

Remarketing is also disallowed in the healthcare field, as are any statements or promises of cures, or wording that appears personalized.  

We don't have set prices for our dental practice marketing, as the final quote is always tailored to a particular situation.  Some clients prefer to hand off all marketing to us, while others only need help in certain areas.  It usually comes down to their budget.  Most clients can expect to invest between $1,250 and $1,950 CAD per month for a full marketing support plan, not inclusive of additional external advertising costs (Google Ads click costs, for example). 

What's typically included?

  • Website hosting, security, and maintenance
  • Website content updates
  • Search Engine Optimization
  • Google Ads management
  • Social media management
  • Facebook and Instagram Ads
  • Newsletter management
  • 1-2 custom blog articles per month
  • Reporting and analytics
  • Dedicated account manager and prompt support

Our pricing range places us significantly below the costs of bigger competitors while providing service and value clients won't find among low-budget "set and forget" agencies.  We don't have quotas to fill and won't encourage higher Google Ads spend than what is needed for our client's business goals.  If you're interested in learning about how much to budget for your marketing, we recommend this guide from Business Development Canada.

Are you curious about what it would cost to outsource your marketing to us?  Feel free to contact us to request a no-obligation quote.

Start with your goals.  This is the backbone that keeps all digital marketing activities together, and dictates where you will focus your resources.   Are you just starting out, and need new customers, fast?  Or are you an established practice with plenty of clients, but need a bit of help with branding and visibility in social media?  Knowing the answers to these questions will be very helpful in our initial discussion.  Once we know your goals, we can discuss together how digital marketing can support them.  Think of what may have already been done with your dental practice marketing, what channels you used, and what results have been achieved.

The advantage of digital marketing compared to traditional marketing is the ability to set precise targeting and measurement of results. Depending on the channel, marketing can be targeted, for example, by location, gender, age, and interests. Ad platforms also offer a variety of opportunities to target advertising based on how users behave on your website. All advertising is measurable and you can see how the advertising works in real-time and what measures lead to. These well-defined advertising results are referred to as conversions. If your ad doesn't measure conversions, you can still measure engagement, clicks, or ad impressions.

No marketing channel or technology automatically brings in more customers.  For one dental practice, Google Ads may be the best choice, while for another Facebook and Instagram could fit better. Channel choices are based on goals and strategy, and our expertise allows us to recommend the right approach and tools for each client.

We think it's misleading to generalize channels and measures in the field of marketing. Every company is different and customer target groups value different things. The choices must be made according to the current starting situation in order to be able to achieve the set goals.

This is worth asking, and it depends on our current workload.  We occasionally take on micro-projects, but our overall goal is to be marketing partners that work with our customers over the long haul.  Our number one priority is high quality and results, which are not readily obtained with a two-week effort and without any measurement.

There are specific legal requirements related to the collection and storage of confidential customer data for private practices and healthcare providers (PIPEDA in Canada, or HIPAA in the U.S.).  Mishandling of email addresses is one of the classic errors that can happen when clients manage their marketing themselves.  Lists have been collected whose origins no one knows.  What often happens is that the customer has not wanted to receive marketing communication, but the private practice sees a marketing opportunity and uses it.  That can create a lot of problems.

Email marketing and spamming are two very different things. Many e-mail marketing systems also prohibit the use of purchase registers or registers obtained elsewhere. Therefore, be careful not to misuse the customer information in your possession.

Get in touch

Complete the form below with the details about your project - we'll get back to you to arrange a quick call.

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