The Spark* Marketing Blog

Howdy!  We regularly publish articles about new happenings in the marketing world, plus tips that help practitioners with starting and marketing their businesses Canada and the U.S.  We hope you enjoy our insights and don't forget to subscribe to our newsletter for updates:

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Big changes coming to Google Ads keyword match modifier in 2021

Google Ads to Phase Out Modified Broad Match in 2021

If you use Google Ads to advertise your private practice, take note.  The Google Ads broad match modifier is going away in July 2021, and this will affect many existing Google Ads campaigns. In this article, we’ll go through what these changes mean in practice and how you can ensure that your Google Ads performance is not affected by the …

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Private Practice SEO: Google Ranking Factors

Private Practice SEO: The Top Google Ranking Factors For 2021

Are you investing in SEO for your private practice?  You should be – and here are the most important Google ranking factors. Private practice SEO is an integral part of any practitioner’s website and marketing strategy.  Websites that rank well in search results drive plenty of visitor traffic, so by investing in their private practice SEO, psychology, dental, chiropractic, accounting, …

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10 tips to get started with Instagram marketing for therapists

Marketing Yourself on Instagram: 10 Powerful Tips for Therapists

Learn to use Instagram for your therapy practice – it can become a great tool that wins you steady leads Instagram has more than 1 billion active monthly users, with nearly 150 million in the U.S.  The demographics are nearly evenly split between males and females, and an average user spends 30 minutes per day browsing using their Instagram app.  …

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How to Choose the Best Website Hosting Company

How to Choose the Best Website Hosting Company

A guide to choosing the best website hosting provider for your business or private practice Hosting a business website refers to where its files are located and served from – this is its home, as it were. When choosing the best website hosting company, it’s worth paying attention to many details that can have a large impact on the operation …

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7 Private Practice Marketing Strategies & Ideas

7 Private Practice Marketing Ideas to Grow Your Business

Do you own a psychology, dental, accounting, or other private practice? Whichever one it is, the complexities of private practice marketing might make you feel like a wanderer without a map. Many private practice owners who turn to us for help wonder what marketing activities to focus on to bring them the best results. Their blog? Social media? Podcasts? Video? …

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